7 tips to implement a good web design

Positioning our website is vital to our internet business that a good web design from the SEO is essential. Have you ever heard of love at first sight? As often happens when users visit an attractive, well-designed website. You still do not know how to make your site a more attractive space? Siren Marketing Agency gives you 7 tips so that you too can woo your users, not forgetting the importance of SEO, it’s worth noting a great design but is also attractive to Google. So we must always work in web design from the SEO.

  1. Usability. What does usability? Well, the page should be practical and clear objectives. It must also be easy to use for users. Jacob Nielsen and Steve Krug, who set the rules of usability, had a very clear criterion, which is that any page should be created with users in mind. For that:
  • The menu is an essential part of any website. It must be ordered
  • Clearly distinguishes sections of your website, there should be no confusion
  • The content must be clear and understandable to the user
  • Images must be of good quality and must have a reasonable space
  • The buttons must be clearly distinguished
  • Do not get confused and synthesizes clicks so that the user can quickly get to what you want

Search engines, especially Google takes into account this parameter and its maximum is present users with the most relevant content related to the search and that the content is accessible and well structured, one of the main advantages of proper usability web design from the SEO is that it reduces the bounce rate.

  1. Responsive Design. Your website will not only be accessed from a computer, in fact 79% of users who have smartphones will access your page from your mobile or tablet.

This makes it imperative that we have a responsive design, which means adapting your website to these devices so that the user experience is as good as from a computer.

When we talk about responsive design we are also talking about web design from the SEO, because long search engines give much importance to websites that have adapted to mobile design and display them in the results above those websites that are not responsive.

  1. Branding. If you’ve already created a brand, this should be clearly reflected in the web as well as in the rest of the channels you use to communicate with your audience and profiles on social networks, the goal of a strong brand is recognizable either by your audience is the channel that connects with you.
  1. Color Palettes. The choice of colors you use for your web (for both the background for text) is very important. There must prioritize harmony and elements are clearly distinguishable.

If you already have created a brand and take advantage of them symbols or colors of distinction to create your website, but always bearing in mind that the priority is the distinction of the elements and the tuning.

  1. Text Size. If you want users to stay on your website and keep in mind the amount of text you offer. A text-heavy page is not attractive. Neither is a page that offers only visual elements that do not provide clear and useful content. Like everything else, the trick is to balance. Try to make your text has the correct size to be readable by the user and accompany source of photographs or videos. You can also provide your site, if the subject permits, typographical games.
  1. Images in high resolution. There is little point to add images to your page if they are of low quality. Therefore make sure your images are high quality. We know it is not easy, not everyone has a professional photographer at our disposal. However on the network you can find many banks of images that can provide the best images your web.

Want some advice? Originality is also a plus. If you go to extract images from funds that can be found on the network keep in mind that you will not be

the only one who does. So if you want to take your time looking for original images, do not rush and lame the first find.

Again this is a section where we will focus on web design from the SEO and is not about high-quality professional pictures with a size too big, for this there are tools compression and image optimization as gzip, you use them!

7. Beware of effects. Do not overdo the effects or interactions on your page because they can saturate and decrease its functionality. Seeks a balance between functionality and interaction and have guaranteed success. Currently HTML5 can do interesting things without affecting the speed of loading or use scripts that are going to negatively affect when viewing the page and valuation of search engines like Google give our page. With tools like Google you’ll PageSpeed ​​audit of speed and usability of your page, this is very helpful to have a clear view of the assessment Google makes technical level and affects our web positioning.

What is SEO and why it matters

SEO Ireland

The big question for anyone who starts in the world of web pages and surely you will ever done, what is SEO and why is it so important? Well this SEO Ireland company, SEO (search engine optimization) is the search engine optimization or search engine optimization to improve the visibility of a website in the organic results.

Because it is the tool that will you explain to the search engines what your website is, so that they can show it to people really interested in your content. It’s like you have to explain your project to someone who then will sell for you, would you want to clear and concise way to know that this person then transmit the idea to potential customers, that is the SEO. You have to explain to Google what you have to sell in a clear and concise manner, so that he can transmit that information to future visitors.

How do we get started SEO? You’re clear about what is SEO but now do not know where to start, you need to read the keys to improving the SEO of your website. You should also prepare a list of posts (ten would be nice) you would like to write on your blog and see how they are related to each other, if any, that has absolutely no relationship with the other discarded. After you sort the list in 3 or 4 most categories (some are repeated in several) and so you can get an idea of ​​what will be the keywords that will define the content of your website.

It is a slow process and a lot of dedication, do not expect immediate results, so patience again, think that if you do it right in the end see the reward. There are many factors that determine the positioning of a web, but the most important are:

– The Authority: the popularity of a website. This is one of the biggest problems that you’ll find if you start a website from scratch. You’ll have to work hard for a long time without seeing results because your website initially not any offers an authority and therefore be very difficult to find.

– The Relevance: the contents thereof. This will be your biggest asset, generating unique content and quality in order to have authority on the subject you’ve chosen. It is very important that you focus on a specific topic, it is always better to be a specialist in a specific subject, to know a little of everything.

– Links: The number and quality of links from other sites or social networks to your site are very important for search engines positioned you well. The more number of links greater authority and greater relevance.

SEO is a marketing discipline focused on growing the visibility of organic search (unpaid) search engine like Google. SEO encompasses both the creative and technical elements to improve positioning, attract visitors to the website and increase brand recognition in the search engines.

There are several ways to implement SEO, from the words used in the website to how other sites link to your site from their websites. Sometimes SEO is simply a way to make sure your site is structured in a way that search engines can understand.

On Page SEO

On Page SEO or internal includes various techniques that affect the files of the website, its structure, empowerment of keywords (keywords) and adjacent factors as the quality of hosting service, the speed of downloading pages etc.

You may wonder what are the keywords; are the words drumming our potential customers when they search on Google products or services that we sell. Also often called “search string”, and can be from a single word to a sentence. The OnPage techniques of Boca Raton search engine optimization company are often the most controllable by technical SEO because it does not depend on the work of other actors, as with off page SEO. A good job of internal SEO requires active collaboration of the Boca Raton search engine optimization company, which is best know your product and your market.

Before implementing positioning techniques, Boca Raton search engine optimization company, makes a good analysis of competition and keywords (keywords) to position. Useless to appear first in a search like ” bonsai” if no one uses that search string. Nor is it helpful to first page out searches as “free appliance repair,” because the term “free” makes clear that there is no intention of purchase. Although, if the search is very popular, it can be very positive to be among the first results, because it can attract links (link bait or “link bait”) that may serve to increase visits to our site and to enhance other related keywords .

In any case, the SEO analysis will tell us which keywords should be enhanced, and which will not be profitable. Often, they do Internet searches are not what we would have thought. And besides, may be different in different provinces show seasonal trends, etc … Boca Raton search engine optimization company also gives you an idea of ​​the level of competition we will find, and investment that will be made to get outperform our competitors. We must have a realistic view of our objectives and capabilities. Unable to unseat very big business in searches related to your products, unless you are willing to make a similar effort to engage them, and a very large budget.

When designing an online strategy for our business or brand the first thing we think is in the SEO, those acronyms that often bring us head and often confused with profitability. The weeks, the months, and we do not get the expected results. What happen? What we have failed? Although the source of the problem may be another, we often find that we do not measure or analyze the results. And, no Web Analytics everything we do in our work is as blind. Measure, measure and measure. What we get with Analytics? Nothing more and nothing less than information! A valuable data flow, well played, help us to understand who the users of our website, where they come are looking at our website, which makes it, what can we offer to meet your expectations. Much of that information is essential when implementing a successful SEO strategy.

Importance of Alternative Text in Images

Importance of alternative text in images

This is an important topic that  SEO expert greece takes seriously. When a person sees a picture of a dog playing immediately know what is happening in the photo: a dog is playing. However, SEO expert greece affirms that search engines do not have the human ability to recognize the content of a picture and understand it. Therefore, you should be the one who help the search engines via the “Alt Text” to understand the images of your website or online store.

The “Alt Text” or alternative text is the text that search engines use to understand the images also are the words that will be displayed in place of the image when it could not load.

What should you put here? Very simple, just a short description of the image with keywords for which you position yourself interested. SEO expert greece are fully aware of this. For example, in the case of the alleged dog photo which we talked about earlier, an example of alt text would be something like “running dog” for your page if you want to focus on more general; or “German Shepherd running” if you want to position yourself for these more specific words.

Ask yourself: How Google manages to find a specific image? It is difficult for your algorithm work with something visual, so it is need of an image description. Is there going into the Alt Text or Text Alternative (Text Alternative). Without good use of Alt Text when to use images in your articles and post, Google will fail to find your image when users perform a search and therefore, you lose the opportunity to present your work to users.

In this blog we have pointed out many times the importance of product images to draw attention of customers, as they are the most important resource with which you accounts for customers to make a decision, they do not have the possibility to evaluate the product physically. We also talked about the importance of optimizing your content for search engines, as the SEO will be useful for people interested in products that you market as you are. The better position you’ll have more chance of getting leads and traffic.

But what relationship do the pictures and SEO? Well, like quality content, if done properly, they can also help improve the ranking of your site. That’s why in this post will help with optimizing your images online store to improve your SEO positioning. Good pictures in e-commerce Before moving to the optimization, it is important to remember the characteristics that must have the images on the site of an online store. As useless optimize an image but has the necessary parameters to draw the attention of customers.

Quality: The picture should give you a good impression of the product. That implies you have photographs with a background that highlights the product, which is original, with good resolution and taken with adequate lighting. Do not worry about the budget does not need a professional camera or be an expert in photography.

Features and elements visible product: Photo serve not allow you to clearly see the main features of the product. Remember that the photographs accompanying the description, therefore these should be useful to check that the information provided matches. It shows different angles: This is not a strict rule, but an element that will help to provide more details about the quality of your product. Uniformity: the proportions should care products that use passes, so that not all have coherence and see an order.